(This article summarizes the previous 5 blog posts. It is written for a more general audience.) We live in a great country. The First Amendment to our Constitution allows "the right of the people peaceably to assemble, and to petition the Government for a redress of...
I know, I know. I said the call was the final impression. Guess what? There is more. When you are trying to build a relationship, you need to meet the other party on their terms. For my teenager, that meant having conversations in the car,...
Congratulations! You wrote your letters, you followed up, and you achieved the “sale” of a call with your elected official. What can you do to prepare? Here are my six steps to success. Step One: Gather Statistics Memorize the statistics about the industry and your company. Be...
Have you made your connection yet with your elected official? Have you told your story? Do you find it hard to sell yourself - your company? When you are finding it hard to describe yourself, let someone else speak for you. Start with letting the industry...
I am sensing a theme. The 80's run deep through my veins. First it was hair bands, then a t.v. show, now a movie. I am inspired just before I begin composing, so while I would like to think I will leave the 80's for...
When I went through the CTIS program offered by the American Bus Association and Indiana University-Purdue University Indianapolis we read a book titled “People Buy You” by Jeb Blount. This was my favorite book from all of the courses. In business, it is one person...
When you are selling your company to a client - isn’t your story - your brand - part of the sell? It is time to take those selling techniques and use them with your new “client” - your elected officials. 2 letters ago, this was...
Discover the many ways your business can be enhanced by motorcoach travel. Business Profile Sheet III How can CIT Signature Transportation be the perfect enhancement to your group travel? Tour Partner Profile Sheet...
Woulda-Coulda-Shoulda Shel Silverstein All the Woulda-Coulda-Shouldas Layin' in the sun, Talkin' 'bout the things They woulda coulda shoulda done...
I was thrilled to see The Facts of Life reruns being played on NBC on Mother's Day. It was a blast from the past. I watched every episode - some multiple times. John was amazed I knew the lyrics. Repetition is a GREAT way to...